New Pitch

The song we are using for our music video (The Grates - Rock Boys) is in the genre of Indie/Rock. Starting off as Indie and developing in to Rock as the song progresses.
The drum beat in the background gives a majorette feeling as it is a similar beat to that of a snare drum that would be used in a marching band.
This video by Gwen Stefani also has a marching band kind of tempo/beat and they have chosen to use the idea of majorettes and cheerleaders in the music video to compliment this.



We have decided to the majorette/marching band feeling to our advantage by using ribbons that a majorette or a gymnast would use. These types of ribbons are included in already existing music video of The Grates - Rock Boys. This video is a live performance of the band, and while the lead singer is singing she is also using one of these ribbons to enhance her performance.
We had the idea to use a ribbon like this to bring a band together; The filming will take place on Cambourne hill, along streets and possibly down alleyways. The video will start with someone finding this ribbon, and using it to dance/spin/run with while they mime. This will be the singer of the "band." Where this band member stops using the ribbon, the next one will pick it up, and each band member will leave it somewhere else, along the street for example, where the next band member will find it and pick it up, starting their performance. The band members will eventually be led up the hill (Cambourne Hill) where the band will be complete at the top. The song develops by adding instruments in to it gradually, building tension and reaching a climax, becoming louder and bolder. It will be the climax of this song when the band members have all joined at the top of the hill and begin playing together to the song on their instruments. We feel this idea will work well as we have taken the idea of a pre-existing music video by The Grates and developed on it, where they have used it as a minor additive to their video, we have decided to use it as the main idea for our entire video. It will compliment the genre of the music well and also have a narrative.
The target audience of this music video will be to the fans of the Rock genre. We exaggerate this genre by building up the video as the tension in the music builds up. As the band become closer to forming together, the music gets louder with more instruments being added in. And on the complete climax of the music itself, the narrative finds it's ending with the band becoming complete. It is then that you discover it is actually a rock song.

The student music videos I am including in this are the same as those from the original pitch, as again, they have decided to use the idea of setting up a band in an outside area, which is linked to our ideas.
In one of them they have set up a band and a very large group of people on the top level of a carpark, and in the other in a forest.